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View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 23, 2013   Teens ‘Waning Enthusiasm’ for Facebook Benefits Twitter: Survey The Future of TV Ads 7 Lessons From 7 Years of Making Landing Pages […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT May 22, 2013   Dunkin’ Donuts Goes Local From the Corporate Level Why You Should Give a Darn About Your Local Reputation Finding the Right Lead Generation Strategy Dunkin’ Donuts Goes Local From the Corporate Level By […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT May 20, 2013   Finding the Right Lead Generation Strategy Big Data is Good—But Big Testing is Better Chief Marketer Listline  Finding the Right Lead Generation Strategy By Gregg Schwartz What is […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 16, 2013   Why You Should Care About Customer Journeys 8 Ways to Expand Your Pinterest Presence How to Build Links Without Traditional Content Marketing […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results May 16, 2013 Big Data is Good—But Big Testing is Better Solving Marketing Complexity Through Collaboration Why The Customer Should Be Central to Inbound Efforts Big Data is Good—But Big Testing is Better By Scott Brinker   […]

    View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer May 20, 2013   3 Missed Opportunities in Customer Loyalty DoubleTree, Google Build Custom YouTube Travel Channel Dunkin’ Donuts Goes Local From the Corporate Level Experience Marketing is the New Integrated […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT May 15, 2013   Nonprofits Struggle to Turn Friends and Followers into Donors Six Things Marketers Need to Know Before Dialing a Cell Phone Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic Nonprofits Struggle to Turn […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT May 13, 2013   Solving Marketing Complexity through Collaboration Social, Email Help Charity: Water Raise Awareness Chief Marketer Listline May 13 Solving Marketing Complexity Through Collaboration By Paul Pellman A recent survey […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 08, 2013   Target Builds ‘Dollhouse’ In Grand Central 5 Questions to Keep Your Social Campaign on Track Infographic: The 7 Kinds of Digital Marketers […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT May 08, 2013   Social, Email Help Charity: Water Raise Awareness Special Report: Multichannel Marketing to Different Ethnic Segments Weather.com Develops Targeting Solution Social, Email Help Charity: Water Raise Awareness By Beth Negus Viveiros A combination of […]