Newsletters

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer August 02, 2013   The Importance of the Hub-and-Spoke Model for B2B Social Media 5 Tips for Creating a Killer Viral Video Facebook Video Ads to Rival Costs […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT July 31, 2013   Create a B2B Social Media Plan Engaging Audiences With Customer Experience Apps Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement Create a B2B Social Media Plan By Beth Negus Viveiros Some B2B […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT July 26, 2013   Online Content Strategy: Open Up the Conversation Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement Chief Marketer Listline July 26 Online Content Strategy: Open Up the Conversation […]

Chief Business Marketer 7-25-2013 View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends July 25, 2013     B2B Marketing Becomes More Content Driven 2013 Chief Marketer B2B Prospecting Survey Q&A: Why Marketing ROI is Ongoing Process Mind the Digital Marketing Gap: New Findings Building a B2B Loyalty Program With B2C […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer July 26, 2013   Event Marketing is Celebrity Cruises New Model General Mills Firms up its Greek Yogurt Line LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT July 24, 2013   Brands Shouldn’t Be Shy About Asking for Info on Facebook: Study Don’t Abandon Outbound Marketing Just Yet Are There Rewards for Taking Risks in Marketing? Brands Shouldn’t Be Shy About Asking for Info […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT July 22, 2013   Making the Most of Holiday Data Year Round Q&A: Content Marketing Requires Coordination Between Marketing and Sales Chief Marketer Listline Making the Most of Holiday Data Year Round […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT July 19, 2013   Facebook Popular Source of Local Information: Research How to Increase Landing Page Conversion Rates With 12 Tests The Best Marketing and Advertising […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results July 18, 2013 Enabling Online-Offline Integration With Technology The Regulated CMO’s Guide to Social CRM Technology Attention, Shoppers: Store Is Tracking Your Cell Global Marketing: Translation Challenges and What Languages Matter for Success Enabling Online-Offline Integration With […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT July 17, 2013   Global Marketing: Translation Challenges and What Languages Matter for Success How Marketing Can Deliver Qualified Leads Email Open Rates Continue to Rise: Epsilon Global Marketing: Translation Challenges and What Languages Matter for Success […]