Newsletters

Chief Marketer This Week 6-14-2013 View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT June 14, 2013   5 Tips to Boost Mobile Conversions Consumers Numb to Personalization: Report Facebook Hashtags: What Marketers Need to […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT June 12, 2013   Informing B2B Conversations With Content Curation Direct Selling in the Age of Online Retail Live Chat: What Marketers Need to Know Before Starting the Conversation Informing B2B Conversations With Content Curation By Beth […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT June 10, 2013   Proving the ROI of Dynamic Content Marketing The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable Chief Marketer Listline June 6 Proving the ROI of Dynamic Content Marketing […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer June 07, 2013   Foursquare Paid Promotions in Trial With Small Businesses Swiffer Suffers Backlash Over ‘Rosie the Riveter’ Ad 3 Tips for Branded Content Marketing on Tumblr […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT June 5, 2013   Indigo Books Creates Long-Term Email Deliverability Plan The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign Indigo Books Creates Long-Term Email Deliverability Plan By Beth Negus […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT June 03, 2013   Not Your Normal Data: The Impact of the Outlier Big Data Connects Online/Offline Fashion Shopping Experiences Chief Marketer Listline June 3 Not Your Normal Data: The Impact of […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer June 04, 2013   11 Ways to Turn One Piece of Long-form Content into Dozens More Oreo, Ritz Ride “One Direction’s” Summer Tour Vitriol Online for Cheerios Ad With Interracial Family Breyers Toppings […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 30, 2013   Back-to-School Marketing Underway to Fight Uncertainty Kohler Mobile Tour Let’s People Test the Flush Facebook Verified Pages Helps Brand Trustworthiness Instagram Heats […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT May 29, 2013   Big Data Connects Online/Offline Fashion Shopping Experiences Williams-Sonoma and Nordstrom Share What Customers Want Now 10 Tips For Online Video Success Big Data Connects Online/Offline Fashion Shopping Experiences By Jason Hahn If they’re […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT May 28, 2013   Major League Soccer Scores With Personalized Email B2B Buyer’s Journey No Longer Begins With the Salesperson Chief Marketer Listline  Major League Soccer Scores With Personalized Email By Jason […]