Newsletters

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT July 24, 2013   Brands Shouldn’t Be Shy About Asking for Info on Facebook: Study Don’t Abandon Outbound Marketing Just Yet Are There Rewards for Taking Risks in Marketing? Brands Shouldn’t Be Shy About Asking for Info […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT July 22, 2013   Making the Most of Holiday Data Year Round Q&A: Content Marketing Requires Coordination Between Marketing and Sales Chief Marketer Listline Making the Most of Holiday Data Year Round […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT July 19, 2013   Facebook Popular Source of Local Information: Research How to Increase Landing Page Conversion Rates With 12 Tests The Best Marketing and Advertising […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results July 18, 2013 Enabling Online-Offline Integration With Technology The Regulated CMO’s Guide to Social CRM Technology Attention, Shoppers: Store Is Tracking Your Cell Global Marketing: Translation Challenges and What Languages Matter for Success Enabling Online-Offline Integration With […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT July 17, 2013   Global Marketing: Translation Challenges and What Languages Matter for Success How Marketing Can Deliver Qualified Leads Email Open Rates Continue to Rise: Epsilon Global Marketing: Translation Challenges and What Languages Matter for Success […]

    View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer July 16, 2013   M-tailing Revolutionizing Shopping in China: Study Attention, Shoppers: Store Is Tracking Your Cell Christmas in July? 7 Must Dos for Holiday Mobile Marketing Global Mobile Advertising Hit […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT July 15, 2013   Content and Data Crucial for Lead Nurturing Building a B2B Loyalty Program With B2C Tactics Chief Marketer Listline July 12 Content and Data Crucial for Lead Nurturing By […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT July 08, 2013   Using Mobile Data to Change Consumer Behavior Special Report: Data Driven Marketing Chief Marketer Listline Using Mobile Data to Change Consumer Behavior By Olly Downs Analytics applied to […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT July 12, 2013   5 Ways to Capture Leads Without a Lot of Writing Sweet Tweets: Social Media Pave Way for Twinkies’ Return Promotions Celebrate Those […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT July 10, 2013   The Role of Content Marketing in the Lead Generation Funnel Q&A: Why Marketing ROI is Ongoing Process American Airlines Marketer on Ramping up Social Media Special Report: Data Driven Marketing The Role of […]