Newsletters

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT May 08, 2013   Social, Email Help Charity: Water Raise Awareness Special Report: Multichannel Marketing to Different Ethnic Segments Weather.com Develops Targeting Solution Social, Email Help Charity: Water Raise Awareness By Beth Negus Viveiros A combination of […]

Chief Marketer Tech Talk View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends May 08, 2013 Logicalis Uses Humor in IT Campaign Key Metrics for Determining Your Marketing ROI Why The Customer Should Be Central to Inbound Efforts Logicalis Uses Humor in IT Campaign Beth Negus Viveiros   An integrated campaign […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer May 06, 2013   Texting with Grandma: 5 Facts You Should Know About Seniors 55+ Chico’s FAS Runs its Cause Program Locally Special Report: Multichannel Marketing to Different Ethnic Segments Red Roof Inn […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT May 06, 2013   Special Report: Multichannel Marketing to Different Ethnic Segments Chico’s FAS Runs its Cause Program Locally Chief Marketer Listline  Special Report: Multichannel Marketing to Different Ethnic Segments By Beth […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT May 02, 2013   How To Create In-House Social Media Celebrities Old Media, New Tricks How Text Messaging Can Drive App Engagement and Revenues How to […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT May 01, 2013   Nonprofits and Emerging Media: 5 Top Tips Logicalis Uses Humor in IT Campaign Why Marketers Need to Manage Customer Preferences Nonprofits and Emerging Media: 5 Top Tips By Grant Johnson Social media can […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT April 29, 2013   Social Can Help Insurers Build Personality, Leads Getting Ready for a New Ecommerce Platform Chief Marketer Listline Social Can Help Insurers Build Personality, Leads By Beth Negus Viveiros […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT April 25, 2013   The Story Behind Kmart’s “Ship My Pants” Video Branded Videos Have Easier Time Reeling in Viewers 5 Social Media Tools to Simplify […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results April 25, 2013 Getting Ready for a New Ecommerce Platform The Future of Smart Content for Marketing Data Reveals Businesses Investing in Tablets Getting Ready for a New Ecommerce Platform By Mark Eckman   Post-launch business readiness […]

Chief Promo Marketer 4-23-2013 View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 22, 2013   Denny’s CMO on Stopping its Sales Free Fall 3 Missed Opportunities in Customer Loyalty Experience Marketing is the New Integrated Marketing Model Denny’s CMO on […]