Newsletters

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT June 26, 2013   Beyond TV: Syfy Keeps Fans Tuned in with Social and Mobile Social Data Shapes Red Sox 2013 Marketing Plan DMEF Changes Its Name to Marketing EDGE Beyond TV: Syfy Keeps Fans Tuned in […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results June 20, 2013 Live Chat: What Marketers Need to Know Before Starting the Conversation Informing B2B Conversations With Content Curation Marketing Automation Consolidation—Why Now? Live Chat: What Marketers Need to Know Before Starting the Conversation By Laurie […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT June 24, 2013   Best-in-Class Lead Scoring, Nurturing and Qualification Chief Marketer’s Annual Prospecting Survey Chief Marketer Listline June 24 Best-in-Class Lead Scoring, Nurturing and Qualification By Beth Negus Viveiros Getting input […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT June 19, 2013   Best-in-Class Lead Scoring, Nurturing and Qualification Chief Marketer’s Annual Prospecting Survey Using Facebook as a Gateway to Consumer Data Best-in-Class Lead Scoring, Nurturing and Qualification By Beth Negus Viveiros Getting input from sales, […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer June 18, 2013   Sponsorship Pairs Men’s Health and Total Cereal Chief Marketer’s Annual Prospecting Survey American Airlines Marketer on Ramping up Social Media PROMO's Top Shops: Submit Your Application Today! Cricket Campaign […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT June 17, 2013   Using Facebook as a Gateway to Consumer Data DMEF Changes Its Name to Marketing EDGE Chief Marketer Listline Using Facebook as a Gateway to Consumer Data By Kristin […]

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends June 13, 2013     The Role of Content in B2B Digital Marketing Informing B2B Conversations With Content Curation Kohler Mobile Tour Let’s People Test the Flush   The Role of Content in B2B Digital Marketing By Beth Negus Viveiros Producing content […]

Chief Marketer This Week 6-14-2013 View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT June 14, 2013   5 Tips to Boost Mobile Conversions Consumers Numb to Personalization: Report Facebook Hashtags: What Marketers Need to […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT June 12, 2013   Informing B2B Conversations With Content Curation Direct Selling in the Age of Online Retail Live Chat: What Marketers Need to Know Before Starting the Conversation Informing B2B Conversations With Content Curation By Beth […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT June 10, 2013   Proving the ROI of Dynamic Content Marketing The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable Chief Marketer Listline June 6 Proving the ROI of Dynamic Content Marketing […]