Newsletters

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT July 10, 2013   The Role of Content Marketing in the Lead Generation Funnel Q&A: Why Marketing ROI is Ongoing Process American Airlines Marketer on Ramping up Social Media Special Report: Data Driven Marketing The Role of […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer July 02, 2013   5 Tips for Improving Video Marketing Effective Marketing Software Integration — What You Need to Know 5 Lead Generation Case Studies that Buck Best Practices Exclusive Mobile Marketing Research […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer June 28, 2013   7 Dos and Don’ts of Mobile App Marketing: Infographic Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes Exclusive Mobile Marketing Research 13 Ways to Use […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer June 21, 2013   The 7 Popular Types of Social Media Fans: Infographic Marriott’s New Advertising and Branding Campaign Aims Younger 4 Fresh Trends in B2B Social Media […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT June 26, 2013   Beyond TV: Syfy Keeps Fans Tuned in with Social and Mobile Social Data Shapes Red Sox 2013 Marketing Plan DMEF Changes Its Name to Marketing EDGE Beyond TV: Syfy Keeps Fans Tuned in […]

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results June 20, 2013 Live Chat: What Marketers Need to Know Before Starting the Conversation Informing B2B Conversations With Content Curation Marketing Automation Consolidation—Why Now? Live Chat: What Marketers Need to Know Before Starting the Conversation By Laurie […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT June 24, 2013   Best-in-Class Lead Scoring, Nurturing and Qualification Chief Marketer’s Annual Prospecting Survey Chief Marketer Listline June 24 Best-in-Class Lead Scoring, Nurturing and Qualification By Beth Negus Viveiros Getting input […]

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT June 19, 2013   Best-in-Class Lead Scoring, Nurturing and Qualification Chief Marketer’s Annual Prospecting Survey Using Facebook as a Gateway to Consumer Data Best-in-Class Lead Scoring, Nurturing and Qualification By Beth Negus Viveiros Getting input from sales, […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer June 18, 2013   Sponsorship Pairs Men’s Health and Total Cereal Chief Marketer’s Annual Prospecting Survey American Airlines Marketer on Ramping up Social Media PROMO's Top Shops: Submit Your Application Today! Cricket Campaign […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT June 17, 2013   Using Facebook as a Gateway to Consumer Data DMEF Changes Its Name to Marketing EDGE Chief Marketer Listline Using Facebook as a Gateway to Consumer Data By Kristin […]