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The marketing funnel is dead, according to Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, who spoke at the POSSIBLE conference in Miami last month. The consumer package goods juggernaut counts more than 400 brands in its portfolio, generating 60 billion Euros in business annually from 3.5 billion global shoppers. And it does that by […]

Sponsored by: 1 Brands on Fire Brands on Fire: Coors Light Marketing VP on Audio Storytelling, Gen Z and AI Experimentation Marcelo Pascoa, VP of Marketing at Molson-Coors, discusses Coors Light's new audio-based cold plunge ad, reinventing Coors brands for younger folks and his approach to AI-based storytelling. READ FULL STORY 2 Digital NewFront Presentations […]

Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on its packaging. That meant it […]

Sponsored by: 1 AI Marketers on Fire: Visa CMO on Agentic AI, Culture and Commerce Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand's vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more. READ FULL STORY 2 Branding/Marketing Four Ways Marketers Can Benefit From the Retail Renaissance At […]

Visa Chief Marketing Officer Frank Cooper III envisions a very near future in which AI agents will be doing our shopping for us—from browsing to selection to purchase. And he's betting on Visa to keep that experience safe and secure, with an assist from expert partners in the AI space, including Anthropic, IBM, Microsoft, Mistral […]

Sponsored by: 1 Branding/Marketing Theraflu Leans Into Policy With Expanded ‘Right to Rest & Recover’ Initiative Theraflu’s Right to Rest & Recover initiative, which works to support workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers. READ FULL STORY 2 Marketing Taco Bell […]

“What we found is the more that we can actually be open, honest, vulnerable [and] actually bring them into the brand, the more powerful they are.” —Taylor Montgomery, Chief Marketing Officer at Taco Bell, on leveraging the power of its fans. Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at […]

Sponsored by: 1 Data & Analytics Emplifi Survey: Social Shoppers Seek Authenticity, Value, Appealing Visuals Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix. READ FULL STORY 2 Branding/Marketing Forrester to B2B […]

In times of turbulence, B2B marketers should focus, master change leadership and continuously evaluate risk, according to Matthew Selheimer, Forrester’s VP and Research Director. “People are in fight-or-flight mode, they’re not thinking about long-term commitments,” he says, and that’s a mistake. “There’s the risk that company values could get compromised as you try to chase […]

Sponsored by: 1 AI Discover's SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in […]