Acquisition
Credit One Bank CMO on Building Brand Awareness With Humor and Education
CMO Michael Coleman discusses why humor can help educate consumers about building good credit. READ FULL STORY

Shopper/Retail
Converse Kicks up Back-to-School Sales With Influencer Event at Famous Footwear
Converse hosts influencers for a Chucks customization event at Famous Footwear to engage customers and generate content. READ FULL STORY

Shopper/Retail
Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership
Hearing protection brand Axil is making a push to grow its brand through brand partnership and retail. READ FULL STORY

Brands on Fire
Brands on Fire: Manscaped CMO Shares Strategy Behind 'Send Face Pics Instead' Campaign
Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content. READ FULL STORY

Branding/Marketing
Survey: B2B Content Needs Soar, but Marketing Budgets Don’t
B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing executives surveyed, 91% said they’re producing more content this year than in 2024—and not just a little more. READ FULL STORY

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