Chief Marketer: Weekly Top 5
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1
Branding/Marketing
Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series
Bob's Discount Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.  READ FULL STORY
2
Branding/Marketing
How Six Retail Merchants Are Communicating Tariff-Driven Price Increases to Consumers
Half a dozen major merchants—Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—share strategies on communicating their tariff woes and price increases. READ FULL STORY
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3
Agencies
Essentials for Creative Briefs That Produce Strong Work
A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA. READ FULL STORY
4
Social
Survey: Gen Z Is Trading Traditional Social Media for Community-First Channels
According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025. READ FULL STORY
5
AI
Marketers on Fire: Cisco SVP and CMO Carrie Palin on Women's Sports, AI and B2B Thought Leadership
Cisco's Carrie Palin discusses the company's recent Cisco Live conference, the brand's involvement with women's sports, AI use cases, B2B thought leadership and more. READ FULL STORY
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Contact Kaylee Hultgren for story ideas.
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