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AI
Forrester to B2B Marketers: Invest in Full Buyer Lifecycle, Improve AI Discoverability in 2026
Forrester’s "Budget Planning Guide 2026: B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in influencer relations and improving discoverability in AI searches. READ FULL STORY

Acquisition
What Causes Cannibalization—and How to Avoid It in a Company Brand Portfolio
Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it. READ FULL STORY

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Branding/Marketing
Nine Marketing Activations From WNBA All-Star Weekend 2025
The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for the two-day fan fest. Here are nine brands that activated during the event. READ FULL STORY

Branding/Marketing
How Six Retail Merchants Are Communicating Tariff-Driven Price Increases to Consumers
Half a dozen major merchants—Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—share strategies on communicating their tariff woes and price increases. READ FULL STORY

Branding/Marketing
Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series
Bob's Discount Furniture's CMO Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle. READ FULL STORY

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