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Sponsored by: To get back to its “no-B.S.-essence,” Dollar Shave Club invited 23 male customers on a three-day retreat full of “adventure and foolishness,” where the group — cheekily dubbed The Order of the Blade — wielded T-shirt cannons, tried out stilt walkers and snacked on French fries day and night. Most importantly, the men […]

Sponsored by: 1 Shopper/Retail How Target Is Revamping its Search Strategy At Shoptalk Fall, Target’s VP discussed how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents. READ FULL STORY 2 AI G2, Notion, Deloitte: AI Insights from B2B CMOs […]

Sponsored by: As buyers increasingly turn to large language models for product research, B2B marketing strategies must evolve to accommodate for this shift, according to a panel of CMOs speaking at HubSpot’s INBOUND conference earlier this month. Chief marketers from G2, Notion and Deloitte—companies at the forefront of the AI marketing revolution—emphasized the importance of […]

Sponsored by: 1 Branding/Marketing Dude Wipes CMO on Experiential Marketing and Potty Humor Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign. READ FULL STORY 2 Branding/Marketing Carhartt’s Marketing Commits to Core Audience of Skilled Laborers The brand’s new […]

Sponsored by: Dude Wipes is on track for a 45% sales increase in 2025, following 13 years of steady growth. CMO Ryan Meegan attributes the flushable wipes’ success to a loyal customer base, wide channel distribution and multiple SKUs across its 30,000 retail shops—plus a healthy dose of the cheeky bathroom humor its known for. […]

Sponsored by: 1 Acquisition Marketers on Fire: Archer's VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares the details of Archer’s marketing journey. READ […]

Sponsored by: For meat stick and jerky brand Archer, the time was ripe for its first brand marketing campaign in its dozen-plus years of history. And thanks to a few years of exceptional growth—sales increased 90% year-over-year in 2024—it had the budget to afford it. Andrew Thomas, Vice President of Marketing at Archer, shares the […]

Sponsored by: 1 Shopper/Retail Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate After listening to customer surveys, Furniture.com transforms from being a lead generator into a marketplace with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers. READ FULL STORY 2 AI Shoppers From Generative […]

Sponsored by: 1 Shopper/Retail How NordicTrack Expanded Its Gamified Race Feature to Boost Retention Fitness technology platform iFit has developed gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently. READ FULL STORY 2 Acquisition Blue Apron Sheds Subscription Model, Expands Offerings in […]

Sponsored by: Earlier this month, meal-kit company Blue Apron introduced new product lines and meal choices, an upgraded digital experience and new creative. Even more significant, it shed the subscription model it’s used since launching in 2012. Having changed just about every aspect of its business, the brand is now taking a multi-pronged approach to […]