Social
System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video Ads
Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok. READ FULL STORY

Digital
Tinuiti Report: Q2 Ad Spend Uncovers Opportunities for Brands in Digital Marketplaces
Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during Q2 of this year. And a shift in spending created some opportunity for brands. READ FULL STORY

Acquisition
Nature Made Expands Reach With HelloFresh and Food Influencer Partnership
Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. Here's a deep dive into the vitamin brand's campaign. READ FULL STORY

Acquisition
Report: How Brands Can Assuage Shoppers' Concerns About Tariffs
Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines considerations for brands as they prepare for the holiday shopping rush. READ FULL STORY

AI
Forrester to B2B Marketers: Invest in Full Buyer Lifecycle, Improve AI Discoverability in 2026
Forrester’s "Budget Planning Guide 2026: B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in influencer relations and improving discoverability in AI searches. READ FULL STORY

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