Newsletters

Sponsored by: For meat stick and jerky brand Archer, the time was ripe for its first brand marketing campaign in its dozen-plus years of history. And thanks to a few years of exceptional growth—sales increased 90% year-over-year in 2024—it had the budget to afford it. Andrew Thomas, Vice President of Marketing at Archer, shares the […]

Sponsored by: 1 Shopper/Retail Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate After listening to customer surveys, Furniture.com transforms from being a lead generator into a marketplace with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers. READ FULL STORY 2 AI Shoppers From Generative […]

Sponsored by: 1 Shopper/Retail How NordicTrack Expanded Its Gamified Race Feature to Boost Retention Fitness technology platform iFit has developed gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently. READ FULL STORY 2 Acquisition Blue Apron Sheds Subscription Model, Expands Offerings in […]

Sponsored by: Earlier this month, meal-kit company Blue Apron introduced new product lines and meal choices, an upgraded digital experience and new creative. Even more significant, it shed the subscription model it’s used since launching in 2012. Having changed just about every aspect of its business, the brand is now taking a multi-pronged approach to […]

1 Acquisition Credit One Bank CMO on Building Brand Awareness With Humor and Education CMO Michael Coleman discusses why humor can help educate consumers about building good credit. READ FULL STORY 2 Shopper/Retail Converse Kicks up Back-to-School Sales With Influencer Event at Famous Footwear Converse hosts influencers for a Chucks customization event at Famous Footwear […]

Sponsored by: Credit One Bank’s latest marketing campaign is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, according to Chief Marketing Officer Michael Coleman. Dubbed “The Credit Wreckers,” the campaign features four cartoon characters that embody common mistakes consumers make that hurt their credit. For instance, […]

1 Brands on Fire Brands on Fire: Manscaped CMO Shares Strategy Behind 'Send Face Pics Instead' Campaign Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content. READ FULL STORY 2 Acquisition The Credibility Ladder: Aligning B2B Sales With the Modern Buyer Adoption […]

Sponsored by: Manscaped is best known for its below-the-waist grooming products. But with its latest campaign, “Send Face Pics Instead,” the groin specialists are moving onward and upward into the face category—the next step in its brand evolution. The campaign’s hero spot cheekily recounts the long history of men “oversharing” unsolicited photos, urging them to […]

1 Social System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video Ads Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok. READ FULL STORY […]

Sponsored by: Nature Made’s recent marketing initiative with HelloFresh aims to place product samples of its probiotic directly in the hands of interested consumers. The vitamin and supplements brand, known for its yellow labels and brown capsules, is promoting its growing portfolio of gut health vitamins by including a sample of its core product with […]