Newsletters

Sponsored by: 1 AI Discover's SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in […]

Consumers are increasingly turning to generative AI-powered search in addition to—and in some cases, in lieu of—traditional search engines. In a recent survey from Vox Media, 52% of respondents said they use AI chatbots or alternative platforms—including social—to find information instead of Google. And Gartner has predicted that traditional search engine volume will drop by […]

Sponsored by: 1 AI Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly. READ FULL STORY 2 Branding/Marketing Money Transfer Firm Wise Strives to 'Calm the Chaos' in […]

When Kendrick Lamar stepped out onto the stage in flare jeans for his Super Bowl halftime show, it was the gift American Eagle did not know it was getting in 2025, said Craig Brommers, Chief Marketing Officer at apparel brand American Eagle Outfitters, while speaking at the Shoptalk conference last month. “Kendrick Lamar walks out […]

Sponsored by: 1 Branding/Marketing Brands on Fire LIVE With Alex Tomlin, SVP of Marketing for Bacardi North America In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating younger generations of drinkers, and more. READ FULL […]

People will put a premium value on real-life experiences and connections. And that underpins a lot of how we go to market with all of our brands, whether it be with the trade or live experiences and connections in 360 marketing." —Alex Tomlin, SVP of Marketing at Bacardi North America In our inaugural Brands on […]

Sponsored by: 1 Data & Analytics 34% of Fortune 500 Firms Lack a CMO – But It's Not Necessarily a Bad Thing The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to […]

Skincare brand Differin is making a big bet with its latest marketing activation in an effort to meet Gen Alpha and Gen Z where they spend their time. And for consumers ages 13 to 24 in 2025, that’s in the gaming world—specifically the metaverse platform Roblox. “Showing up in an authentic way where they already […]

1 AI Tracking Marketing ROI for Generative AI Lags Behind Adoption Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders. READ FULL STORY 2 Branding/Marketing Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch […]

AI is reshaping how audiences discover and engage with content, from Google AI Overviews to generative AI search engines. As a consequence, marketers must not only optimize content for human readers, but also ensure it’s machine-readable, AI-indexable and structured for both people and AI. A guest piece from Tim Morral, SVP of Content at Walker […]