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Marketers
Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips
PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content. We cover their top retail insights from NRF '26. READ FULL STORY

AI
Thirdlove CMO Prepares for AI Shopping Shift
At NRF ’26, Thirdlove Chief Marketing and Digital Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers. READ FULL STORY

Media Relations
How Sprouts Farmers Market Ended Up in the Biggest TV Show of 2025
Not every product marketing cameo in a TV series is a home run. So when “Pluribus” showrunner Vince Gilligan expressed a desire to film several scenes of his new Apple TV show within an Albuquerque location of Sprouts Farmers Market, the regional grocery store chain had to decide whether to take a risk. READ FULL STORY

Campaigns
Sapphic Dating App HER Prioritizes Community Over Swipes in New Campaign
The new campaign for sapphic dating app HER goes beyond just swiping and instead leans into the importance of community and connection. We review the goals of the program and why the marketing team is steering clear of "tired tropes." READ FULL STORY

Acquisition
Nutrition Brand Kate Farms Re-Enters Retail with Marketing Push
The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Read how Kate Farms is increasing its investments in retail media networks and medical influencers. READ FULL STORY

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