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Shopper/Retail
GaryVee’s Hot Takes on Marketing Best Practices at NRF
VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address. READ FULL STORY

Branding/Marketing
CES 2026: How Family Safety App Life360 Amplifies Relevance to Win User Engagement
During a panel discussion at CES 2026 titled “From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing,” VP of Global Advertising Brian McDevitt shared how family safety app Life360 strengthens its connection with users. READ FULL STORY

AI
Capgemini Survey: Consumers Seek Online Deals, Transparency, Balanced Use of Tech
Tech convenience and a human touch. Price consciousness and selective splurging. Openness to AI and wariness of it. Shoppers are rife with contradictions, according to Capgemini’s report “What Matters to Today’s Consumers 2026.” READ FULL STORY

Campaigns
How NBCUniversal Is Marketing the 2026 Winter Olympics as a 'Pop Culture Franchise'
NBCUniversal is set for what it's calling “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics. READ FULL STORY

AI
CES 2026: OUTFRONT's Head of Brand Solutions on Marketing Industry Takeaways
Outfront's Head of Brand Solutions Brad Alperin discusses what marketers can take away from the show, how AI is integrating into marketing processes and what new tech inspired him this year. READ FULL STORY

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