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Data & Analytics
CES 2026: Best Buy CEO Corie Barry on the Retailer’s ‘Maniacal’ Focus on the Customer Experience
Barry shares how AI is a powerful tool at Best Buy but why human labor and stores are still among the most valuable assets. READ FULL STORY

CES 2026
Oura Triples Investment in Target’s Retail Media Network
At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes. READ FULL STORY

AI
CES 2026: AI Practitioners Dish on What It Takes to Exit Pilot Phase
AI in marketing has moved beyond the theoretical to real-world applications that deliver business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities. READ FULL STORY

AI
Tech Innovators at CES 2026: Emily Ketchen, SVP and CMO at Lenovo
Chief Marketer Content Director Kaylee Hultgren chats with Emily Ketchen, SVP & CMO of Intelligent Devices Group & International Markets at Lenovo, about the brand's massive presence at the show this year, AI innovations, introducing Gen Z consumers to its next-gen products and more. READ FULL STORY

Branding/Marketing
Cambridge Satchel Shares ‘Wicked’ Bag Boost and Store Expansion Strategy
Cambridge Satchel’s Head of Marketing and Ecommerce shares how the U.K. handbag brand uses stores as a marketing tool, plus how collections with “Wicked” and Swarovski Crystals boost its sales and exposure. READ FULL STORY

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