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The Week Ahead mockup Sponsored by: Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device — that also passes as a fashion accessory. According to CMO Doug Sweeny, you can thank its customers for the new features. The brand is in constant dialogue with […]

1 Branding/Marketing Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device — that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details. READ FULL […]

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device — that also passes as a fashion accessory. According to CMO Doug Sweeny, you can thank consumers for the new look. The brand is in constant dialogue with them, and the feedback prompted some of […]

1 Branding/Marketing Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools Stitch Fix is more than a year into its rebrand, which positions the apparel retailer as ‘empathetic’ to shopping frustration. CMO Debbie Woloshin discusses the elements of the rebrand and myriad changes the company has undergone since its 2011 launch. READ […]

Apparel brand Stitch Fix launched in 2011, bringing a digital approach to the shop-by-stylist method. But much has changed since its debut, including massive growth, an IPO, layoffs, a new business model, a men’s line, more artificial intelligence backend technology and increasing competitors. A brand refresh was needed, according to CMO Debbie Woloshin. She takes […]

Sponsored by: 1 AI Luxury Appliance Brand Fisher & Paykel Taps Agentic AI for Efficiency AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. Read how the New Zealand-based brand is infusing agents more into the customer experience.  READ FULL STORY 2 Campaigns The Hellmann’s Marketing Team Takes on the Sandwich […]

1 Marketers How Manscaped Keeps Its Culture of Creative Experimentation Buzzing Chief Marketer spoke with Manscaped CMO Marcelo Kertész about risk-taking in brand marketing, striking a balance between brand and performance, and what political campaigns taught him about staying agile. READ FULL STORY 2 Campaigns The Sweet Strategy Behind Busy Bee Honey’s Unexpected Blue Makeover […]

Mass marketing is not the growth plan for baby monitor brand Owlet. And that’s because it has a limited target audience of first-time parents, who are only looking to purchase the product once during a nine-month window. Instead, Owlet’s marketing efforts have to be extremely targeted, according to Liz Teran, Chief Parent Officer and former […]

1 Branding/Marketing Fordham University Taps Experiential to Cut Through in Higher Ed Marketing Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing. READ FULL STORY 2 Campaigns Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous […]

Higher education marketing needs more differentiation, according to Justin Bell, Fordham University’s Vice President of Marketing and Communications. In his view, the industry’s marketing follows an obvious formula — touting an institution’s research, beautiful campus and student outcomes after graduation — that calls for new tactics in order to stand out. Bell is leaning into experiential […]