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Of the B2B marketing decision-makers polled for Forrester’s 2025 Budget Planning Survey released early this year, 83% expected their company’s marketing investments to increase over the next 12 months. But economic changes since then have likely dampened that rosy outlook. With that in mind, Forrester’s "Budget Planning Guide 2026: B2B Marketing Executives" focuses largely on […]

Sponsored by: 1 Branding/Marketing Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series Bob's Discount Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.  READ FULL STORY 2 Branding/Marketing How Six Retail Merchants Are Communicating Tariff-Driven Price Increases to Consumers Half a dozen major merchants—Fat […]

When the macro environment is challenging, marketers need to lean in and work harder to find shoppers interested in their product, according to Steve Nesle, Chief Marketing Officer at Bob’s Discount Furniture. So the retail chain is experimenting with a first: creating its own reality TV show on social media. Bob’s is releasing six two-minute […]

Sponsored by: Credit One Bank’s latest marketing campaign is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, according to Chief Marketing Officer Michael Coleman. Dubbed “The Credit Wreckers,” the campaign features four cartoon characters that embody common mistakes consumers make that hurt their credit. For instance, […]

Sponsored by: 1 AI Marketers on Fire: Cisco SVP and CMO Carrie Palin on Women's Sports, AI and B2B Thought Leadership Cisco SVP and CMO Carrie Palin discusses the company's recent Cisco Live conference, the brand's involvement with women's sports, AI use cases, B2B thought leadership and her best advice for aspiring CMOs. READ FULL […]

For Chief Marketer’s monthly Marketers on Fire series, we interviewed Cisco SVP and CMO Carrie Palin to discuss the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more. Before joining Cisco in 2021, Palin was the CMO of cybersecurity and analytics company Splunk, which was […]

1 Acquisition How Foot Locker’s Marketing Tactics Boost Loyalty and Long-term Growth   A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program members, up from just 20% one year before. Read how the brand made it happen. READ FULL STORY 2 AI Study: […]

1 Branding/Marketing McKinsey CMO Growth Research Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward. READ FULL STORY 2 AI Study: […]

“More and more, CMOs are realizing that they are not just driving revenue with the media investments that they are making and the percentage of sales that come off of those media investments. Most of us now are true revenue drivers … Balancing where you're spending your time, versus as a functional leader but also […]

Sponsored by: 1 AI How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization. READ FULL STORY 2 Branding/Marketing Survey: Marketers Addressing Tariff Flux with Value Messaging, Pricing […]