Chief Marketer Network editors took CES 2026 by storm this week, interviewing marketing executives, evaluating activations on the show floor, attending conference sessions and writing up the latest tech trends and takeaways from the massive tradeshow. Following is a sample of our coverage.

In a panel that cut through the AI hype and provided examples of hard ROI, AI practitioners from e.l.f. Beauty, Medialink and Typeface outlined what it takes for organizations to move beyond the AI pilot phase and deliver real business outcomes.

Emily Ketchen, SVP & CMO of Intelligent Devices Group & International Markets at Lenovo, discussed the brand’s massive show presence this year, its new AI agent, the unique ways Lenovo is marketing to younger generations and what she’s learned from this year’s show.

Ulta Beauty CMO Kelly Mahoney talked about the company's massive rewards program, leveraging data for personalized customer experiences and how brands should be thinking about using AI in 2026.

In a fireside chat with 3C Ventures’ Michael Kassan, Best Buy CEO Corie Barry shared how AI is a powerful tool at Best Buy — but human labor and stores are still among the most valuable assets.

Jeremiah Linder, Vice President of Retail at Oura, revealed the company is accelerating investments in Target’s retail media network after a successful holiday season with the mass merchant.

And on the experiential front, editors surveyed robot grooves, personalization, suites, AI in design and skin-deep engagement.

Read our takes, watch the videos and take in our complete coverage here.

Until next week,