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B-to-B Events
CES 2026: Big Changes, Robot Grooves and More From the Show Floor
Across CES 2026, taking place this week in Las Vegas, January 6-9, stages and studios are proliferating and live-wiring content and conversations across the show floor. Here’s what has caught the attention of our editors so far. READ FULL STORY

CES 2026
Be-wear More Ad Networks!; CES Is Much Ado About AI
The “everything is an ad network” trend will live forever. Indeed, there are always new advertising canvases and data sources to be plumbed. Like consumer wearables, and OpenAI's forthcoming hardware product. READ FULL STORY

Branding/Marketing
Cambridge Satchel Shares ‘Wicked’ Bag Boost and Store Expansion Strategy
Cambridge Satchel’s Head of Marketing and Ecommerce shares how the U.K. handbag brand uses stores as a marketing tool, plus how collections with “Wicked” and Swarovski Crystals boost its sales and exposure. READ FULL STORY

AI
Forrester Report Clarifies Differences in AEO and SEO Practices
Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. Read how the research firm believes businesses should approach them. READ FULL STORY

B-to-C Events
Six CMOs Share Insights on Their Brands’ Experiential Marketing Strategies
We've compiled perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy with experiential. READ FULL STORY

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