Napa Auto Parts has hired Grizzard Communications to design customized direct and database marketing programs for its dealers.
Billings were not disclosed.
The program for the auto parts dealer network will include online marketing, database management, lead generation, on-demand printing and fulfillment, according to Peter Ingram, director of business development at Atlanta-based Grizzard.
Grizzard will work with the Integer Group, a promotions agency.
The first campaign will be launched later this month.
