Mobile Ads Get Lots of Memorable Exposure
Limbo, a mobile social network, partnered with GfK Technology, a market research company, to release their Mobile Advertising Report for the third quarter of 2008 on Monday. The report showed a big jump in mobile advertising awareness compared to nine months ago.
About one in four Americans recalled seeing a mobile ad on their mobile devices sometime between July and September, which translates into almost 104 million people, a record.
Sixty million consumers in the U.S. recalled seeing ads in the form of text messages, making them the most commonly viewed mobile ads.
Mobile advertising awareness grew 33 percent during the first nine months of 2008, while cell phone usage grew 6 percent.
Rob Lawson, founder of Limbo, added that during periods of economic struggle, direct response media “hold steady or go up.”
Mobile Web ads saw significant growth with 31 million people recalling seeing ads in this format, but the figure is about half the number of those who saw text message ads.
Fifty-seven percent of men recalled seeing mobile ads, compared to 43 percent of women. The majority, or 52 percent of respondents who recalled viewing mobile ads were between 35-64 years of age.
Sixty-eight percent were Caucasian, 20 percent were African American and 12 percent were Hispanic.
Sources:
http://www.adweek.com/aw/content_display/news/digital/
e3i63073cda9189a10c3762e142ffe89d82
http://www.marketwatch.com/news/story/More-Than-100-Million-Americans/
story.aspx?guid={BFF98E9C-220E-4CEF-B789-D9604798928D}
