MARTECH | TECHNOLOGY

SEO is a key consideration when purchasing a new content management system. Here's some key questions you should ask before investing.

Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. They render critical business marketing tools ineffective.

With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.

The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.

Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design.

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.

Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.