MARTECH | TECHNOLOGY

Does paid video search make sense for your organization? Here's what to consider before investing.

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.

How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page.

Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.