Marriott’s Mobile Strategy Rings up $1.7 Billion Bookings Annually
Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.
Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.
Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine's Day.
Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.
Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.
Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.
Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January...
Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?
A kiosk in a KFC uses facial recognition technology to scan customers' faces and suggest menu items.
For the sixth year in a row, Forbes has revealed its 30 Under 30 2017, a hot-shot collection of young marketing and advertising innovators.
Click here to view the 2023 winners!