MarTech

• 

  MarTech

  Three Ways Brands Can Optimize Ecommerce Experiences

  Three ways businesses can enhance customers’ online experiences.

• 

  Demand Gen

  Email Marketers Want Automation Capabilities from ESPs: Survey

  Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.

• 

  Data & Analytics

  How Big Data Is Transforming Marketing into a Revenue Hub

  Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.

• 

  Data & Analytics

  Modern Marketing Health Check: How Does Your Company Stack Up?

  Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.

• 

  MarTech

  5 Ways to Maintain Brand Integrity with Distributed Marketing

  A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.

• 

  Acquisition

  Cross-Channel Marketing: Is There a Quick Fix?

  Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

• 

  Data & Analytics

  Inside Ancestry.com’s Marketing Infrastructure Group

  Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.

• 

  MarTech

  Getting the Most From ROI Dashboard Tech

  There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.

• 

  Email

  3 Ways Hybrid Email Technology Will Change Big Data Marketing

  Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?

• 

  MarTech

  Creating a Marketing Tech Blueprint

  Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.