Cataloger Lands’ End, based in Dodgeville, WI, has selected Unica Corp.’s Affinium software to automate its catalog campaigns and boost its multi-channel marketing capabilities.
Initially, Lands’ End will use Affinium to automate its traditional catalog mailings, which target both consumer and corporate audiences. With $1.3 billion in sales annually, Lands’ End sends out more than 230 million catalogs a year. Second-phase implementation calls for the company to use Affinium to drive cross-channel marketing effort.
