How Marketers Can Use SlideShare to Generate Leads

Presentation slides often elicit yawns, glazed eyes and doodling in person, but on the Web they can be much more exciting and effective for generating and nurturing leads. SlideShare is a major reason why.

For those who aren’t familiar with the site, SlideShare is a presentation-sharing platform that LinkedIn purchased in May 2012. As of November, the site boasted 51.6 million monthly visitors and 159 million page views. It hosts presentations, documents, PDFs, videos and webinars, and even caters specifically to lead generation.

For marketers and businesses that want to either get started with SlideShare or improve their use of the platform, below are some tips. But before we get there, we’ll touch on why SlideShare should be viewed and used as a key tool in generating leads.

Why SlideShare?
The value of SlideShare in lead generation is obvious to Elle Woulfe, director of marketing programs at Eloqua. “It’s a content library with a lively, mobile-friendly community, many of whom are senior executives and buyers.” She also notes that SlideShare’s audience is considerably larger than the ones most company websites have.

In addition to this there’s LeadShare, which is SlideShare’s service specifically meant for helping lead-generation efforts. In short, LeadShare is a feature that lets businesses collect leads via the presentations, documents, videos, etc., they share on SlideShare. The tool offers three ways to get contact information from people who view your SlideShare presentations:

1)