ESPN Celebrates 25th Anniversary with Fan Campaign

Posted on by Chief Marketer Staff

ESPN is launching a 25th anniversary celebration with an event marketing campaign directly involving fans. AKA The Season of the Fan runs from now through May, and features five Toyota 4Runner mobile production units, AKA “ESPN25 Fan Utility Vehicles,” that travel across the nation interviewing sports fans, who act as the promotional voice of the campaign.

The ESPN25 Fan Utility Vehicles will visit over 100 cities and communities in the U.S. and be positioned outside stadiums, arenas, sports bars, little league parks, basketball courts etc. to capture fans in their element. Sports fans interested in taking part in the campaign can log on to www.espn.com to track the ESPN Fan Utility Vehicles and find out their next stop. The first :05- and :10-second teaser images roll out in Jan.

New York-based Grand Central Marketing handles campaign marketing. Promos, images spots, posters, outdoor, radio and Internet content were created by New York-based ad agency The Concept Farm.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.