Philips Norelco Dangles Rebates for Father’s Day
Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father's Day.
Consumer Marketing
Suave, Dollar General Set Scholarship Contest
Unilever's Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.
Ford Taps American Idol’s Hicks for Promotion
Ford has tapped American Idol winner Taylor Hicks for its Drive On Us model year-end sales promotion. Fresh on the heels of his victory, Hicks will be featured in a new TV and radio ad that debuts today. Hicks sings and dances to a new song called "Possibilities."
Cartoon Network Signs Mattel Deal
Cartoon Network Enterprises has signed a multi-year, multi-platform deal that names toymaker Mattel the network's master toy licensee. The deal gives Mattel licensing rights to build toys for a number of Cartoon Network shows, including Fosters Home for Imaginary Friends, The Powerpuff Girls and Camp Lazlo.
Virgin Mobile Offers Airtime in Exchange for Ad Viewing
In a mobile-phone industry first, Virgin Mobile USA kicks off a new service today to reward its customers with airtime minutes for interacting with its advertisers.
Domino’s Builds Loyalty with NASCAR Race Points Program
Domino's Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program.
Doubletree Entices Families With Kids Care Pack
The hotel chain made famous for its chocolate-chip cookies is dangling a one-of-a-kind premium just for kids who stay at its 120 hotels in the U.S. and Canada through Labor Day.
Purple Brain Touts Yahoo Site
Passersby are doing double takes at the world's biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo's latest promotion.
Latin Grammy Awards Seeks Big Name Sponsors
Latin fever is heading to New York City, and city officials are looking for a few good brands to follow.
Sallie Mae Buys Upromise
The nation's largest provider of federal student loans SLM Corp., otherwise known as Sallie Mae, plans to acquire Upromise, Inc., which offers a loyalty-reward program that lets consumers earn money for college tuition when they buy participating brands.
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