Consumer Marketing

Quaker Brings Life to Adventure DVD

August 11, 2006 |  by Chief Marketer Staff

Quaker Oats Co. lends its Life cereal brand to a popular children's book series for its first animated DVD.

The CW Kicks Off Mall Domination Tour

August 11, 2006 |  by Chief Marketer Staff

TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows.

E-Marketing In, Traditional Methods Out for the Holidays: Study

August 11, 2006 |  by Chief Marketer Staff

Retail marketers will shift marketing spend away from print, online ads and broadcast channels to e-mail and search engine marketing to win over consumers during the upcoming holiday shopping season.

Quiznos Marketing Exec Charged in Sex Sting

August 10, 2006 |  by Chief Marketer Staff

A Quiznos marketing executive is on an indefinite leave of absence following his recent arrest for allegedly arranging a sexual encounter over the Internet with a teenager, according to news reports.

Levi’s Struts into Wal-Mart, Sears

August 10, 2006 | 

Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.

Star Wars Characters Hit Road with Summer Tour

August 10, 2006 | 

Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.

P&I Postscripts

August 9, 2006 |  by Chief Marketer Staff

HUMMER: has rolled into McDonald’s with a promotion that runs through August where young customers will receive one of eight miniature HUMMER vehicles with the purchase of a Happy Meal or Mighty Kids Meal. The HUMMER brand is a division of GM. YAHOO ...

Craftsman Brings Gift Cards on NASCAR Tour

August 9, 2006 |  by Chief Marketer Staff

Sears is giving its Craftsman brand a 360-degree spin from racetrack to store, with a mobile-marketing tour, gift card giveaways and a multi-track loyalty club.

Simon Wins Court Challenge to Gift Card Fees

August 9, 2006 |  by Chief Marketer Staff

Banks that issue Simon Property Group's gift cards can keep charging dormancy fees on the cards, following a court ruling earlier this month.

TicketsNow Launches ‘InCrowd’ Loyalty Program

August 9, 2006 |  by Chief Marketer Staff

Event ticket seller TicketsNow has rolled out its first-ever loyalty program, which gives frequent customers additional benefits ranging from free shipping to concierge services.