Consumer Marketing

2022 Market Like a Mother Honorees Revealed

|  by Chief Marketer Staff

The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.

Global Versus Local Marketing and PR for Luxury Brands

Partner Content

By Muriel Penoty — When a company is about to launch a new luxury product, service or when launching a new business, you will need a well-executed marketing plan. This marketing plan should include a robust public relations strategy, separated into two distinct campaigns: local and global reach. The key to a well-executed marketing plan…