Consumer Marketing

Global Versus Local Marketing and PR for Luxury Brands

Partner Content

By Muriel Penoty — When a company is about to launch a new luxury product, service or when launching a new business, you will need a well-executed marketing plan. This marketing plan should include a robust public relations strategy, separated into two distinct campaigns: local and global reach. The key to a well-executed marketing plan…

How Micro-Influencer Programs Will Evolve in 2022

|  by Chief Marketer Staff

In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.