By Muriel Penoty — When a company is about to launch a new luxury product, service or when launching a new business, you will need a well-executed marketing plan. This marketing plan should include a robust public relations strategy, separated into two distinct campaigns: local and global reach. The key to a well-executed marketing plan…
Discover the key differences between global vs local marketing public relations strategies. Explore how to execute a public relations campaign that gets results.
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