Consumer Marketing

Inclusive event planning is good event planning—it’s thinking about the seemingly small details that can make a big difference in how a guest experiences your event.

For example, if you have the the resources to specialize in some way, invest in areas that can deliver results connected back to the company’s biggest strategic priorities.

Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.

Jen Palmer leads the Pride and Allies Employee Network Group. She shares strategy on marketing to the powerful LGBTQ community.

Instagram Checkout is the latest digital shopping service in the battle for eyeballs and dollars.

Marketing leaders from Forbes, Lemonade, Unilever and more share ideas for how to get your brand noticed.

SXSW may have ended, but for Torchy’s Tacos the halo of its marketing stunt lingers on.

Targeted demographics are often too broad or general to resonate with a specific segment of consumers for brand marketing.

Facebook Stories Ads can't compromise on visuals, and they need a clear call to action. Here's five tips for engaging users through this medium.

This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”