Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
Marketing industry heavyweights who caught our eye this year.
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…
Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.
Tips for pinpointing a specific niche podcast idea that your brand can speak to.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.