Canon’s Coral Reef Project Taps Gen Z Creators to Spread a Message of Sustainability
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
CMO of game developer Scopely says performance marketing is about more than mathematics.
Five ways to build and support a collection of brand ambassadors.
Three ways brands can tackle privacy-first marketing and win out in the end.
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
Grey Goose's sponsorship program has continued to engage consumers at the US Open over its 17-year run.
Throughout the pandemic, we've seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.
Examples of brands leveraging QR codes with success.
Tips from Forrester on how to digitize customer service.
How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.