NYX Professional Makeup Leans Into Social, 2000s Nostalgia and Esports
How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.
Consumer Marketing
The State of Experiential Marketing: 15 Data Points
Data points supporting the experiential marketing industry’s comeback.
Five Martech Trends to Keep an Eye On in 2021
The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.
Grey Goose Prioritizes SEO, QR Codes and Experiences in Its Post-Pandemic Marketing
Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
Google Delays Phase-Out of Third-Party Cookies Until 2023
Google announced it would delay cookie deprecation for another two years.
Esports and Gaming Partnership Roundup: Ralph Lauren, Chipotle and More
Following are a collection of companies that have recently partnered with esports and gaming organizations.
How Brands Are Showing Support for Juneteenth Holiday
Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.
Study: Non-Tiered Loyalty Programs Are More Profitable Than Expected
A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.
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