Consumer Marketing

People Agency Moves

|  by Chief Marketer Staff

Frank Henson named vp of the Solutions Marketing division of J. Brown/LMC Group, Stamford, CT.Christine Cervenka named director of research and human

Merger Mania

|  by Chief Marketer Staff

NEW YORK - Mergers, acquisitions, and buyouts in the direct marketing industry grew 99 percent during the first quarter of 1998 over same period last

Backstage at an Information Revolution

Most would agree that fulfillment is not one of the more exciting ends of the promotion business, yet few could deny that 1997 gave the industry's workhorse