Rent Control
Home-video marketing folks traditionally have had one thing on their minds: sales. Promotional programs were designed to drive sales to rental outlets
Consumer Marketing
Breaking Down Barriers
As architects construct a major addition to Flair House this year to prepare Flair Communications Agency for the future, they will inevitably break down
Hot Shops
GLOBAL MOUSETRAP Alcone Marketing Group (No. 23) refocused to target large clients that want both strategic planning and the Irvine CA-based agency's
A Brain Bangers Ball
Leave it to The Phelps Group, Santa Monica, CA, to create a winning promo that teamed Roland Corp., a professionally acclaimed maker of digital pianos,
Is Your Sweepstakes Being Hijacked?
GREETINGS FROM THE SWEEPSTAKES AND PROMOTIONAL GAMING FULFILLMENT TRENCHES! Those of us who provide your P.O. Boxes, sort through your sweepstakes entries,
Upshot’s Smokin’!
When last we left the Agency Formerly Known As Promotional Marketing, Inc. (two years ago in a PROMO 100 profile), the feisty shop recrafted as Upshot
Deals
Haverford, PA-based RealTime Media has paired with CouponSurfer.com, a leading provider of Internet coupons, to offer a bundled package of promotions
Oh You Kid
POG promoter rolls Fingerboards.For promotion pro Brian Theriot, successful market research doesn't leave the living room.In 1992, after his five-year-old
Deals
Try-Foods International will pair with Orlando neighbor Spice World to promote the spice company's garlic products in produce departments nationally.
Making (Air) Waves
Agencies using media to promote is nothing new. But media forming promotion agencies is a groundbreaking innovation. "It's a whole new concept in this
