Consumer Marketing

Reel Deals

|  by Chief Marketer Staff

Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

On the Net

|  by Chief Marketer Staff

Net Pay Hoping to attract a million customers by year's end, New York City-based Citibank launched a nationwide campaign offering cash for joining its

The Good Guys Get Some

|  by Chief Marketer Staff

The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,

Find a Strange Bedfellow

|  by Chief Marketer Staff

Promotion is such an incestuous business. How often do you hear people say that? Usually they're talking about how everybody's "in bed" with everybody

It’s About Time

|  by Chief Marketer Staff

If you feel like you're caught in a time warp lately, welcome to the club. In every industry, markets are merging, separating, growing in unpredictable

International

|  by Chief Marketer Staff

Petite Sophisticate BUENOS AIRES - Gancia aperitif identified with the right crowd using a program that increased consumption of the brand at bars and

Neatness Still Counts

|  by Chief Marketer Staff

The biggest reason shoppers give for picking a store to buy prepared food isn't the food's taste. Consumers say the No. 1 determinant for why they shop

Fox Hits the Fast Lane

|  by Chief Marketer Staff

LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children's show based on the