July 1, 1999
Consumer Marketing
Breaking Down Barriers
As architects construct a major addition to Flair House this year to prepare Flair Communications Agency for the future, they will inevitably break down
Mother, May I?
Marketers targeting kids online have until April 21, 2000, to set up parental consent procedures under the Children's Online Privacy Protection Act that
Rent Control
Home-video marketing folks traditionally have had one thing on their minds: sales. Promotional programs were designed to drive sales to rental outlets
Spicing Up Debt Collection
Debt collectors have a tough job. On any given day, they get enough threats to make a small country go to war. Over the years, we've tried to create programs
A Brain Bangers Ball
Leave it to The Phelps Group, Santa Monica, CA, to create a winning promo that teamed Roland Corp., a professionally acclaimed maker of digital pianos,
Hot Shops
GLOBAL MOUSETRAP Alcone Marketing Group (No. 23) refocused to target large clients that want both strategic planning and the Irvine CA-based agency's
Is Your Sweepstakes Being Hijacked?
GREETINGS FROM THE SWEEPSTAKES AND PROMOTIONAL GAMING FULFILLMENT TRENCHES! Those of us who provide your P.O. Boxes, sort through your sweepstakes entries,
Upshot’s Smokin’!
When last we left the Agency Formerly Known As Promotional Marketing, Inc. (two years ago in a PROMO 100 profile), the feisty shop recrafted as Upshot
Oh You Kid
POG promoter rolls Fingerboards.For promotion pro Brian Theriot, successful market research doesn't leave the living room.In 1992, after his five-year-old
