Consumer Marketing

Myth Making

|  by Chief Marketer Staff

Imagine being handed the assignment of bringing a legend to life - that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What


|  by Chief Marketer Staff

Sleeping Well MADRID - Flex beds made sure its distributors didn't lose sleep with a program that got them dreaming of mysterious foreign lands and eternal

Promo News

|  by Chief Marketer Staff

Going PRO: OptionOne tops U.S. winners in '98 World PRO Awards of Excellence.CHICAGO - Minneapolis agency OptionOne snagged the award for Best Promotion


|  by Chief Marketer Staff

CLEANING UP THE STY www.pigglywiggly.comI don't much care for the grocer's online "smiling character," Mr. Pig whose snout is plastered all over the site.

Promotion, America-Style

When I moved to Minnesota this summer, it wasn't to live in the shadow of the Mall of America - but I'm not complaining that that's how it turned out.

No Subpoena Needed: Here’s the Whole Story

To everyone who has paused from watching Court TV to call me at the office, and found me missing, I've neither been indicted nor have I been subpoenaed