Consumer Marketing

Hollywood Holds the Line

|  by Chief Marketer Staff

Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer

The Passages of Life

|  by Chief Marketer Staff

If you're a manufacturer of pet care products, what's the best way to grab additional customers? Would you rather entice someone to switch to your products,

Problem Children

|  by Chief Marketer Staff

Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,

On the Road Again

|  by Chief Marketer Staff

BOULDER, CO - Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food's Tang

PromoNews

|  by Chief Marketer Staff

CINCINNATI - Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products

Does Size Matter?

|  by Chief Marketer Staff

While size doesn't seem to have helped Columbia TriStar's Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The