Acquisitions
ROAD SHOWSVenue operator/event promoter SFX Entertainment, Inc., New York City, willacquire 50 percent of A.H. Enterprises Inc., a leading urban musicpromoter.
Consumer Marketing
Get With the Program
Packaged goods manufacturers have known for years that a small number ofbuyers account for most of their sales. But "they never really paidattention to
Who Are These Kids?
A definitive study of Generation Y kids says they're different from GenX-ers, and hardly scary.The shootings at Columbine High School, and the copycat
Mind Noggling
EastWest Creative found that the old adage about putting yourself in theconsumer's shoes holds true - even if they are only a sizethree-and-a-half, with
Who’s Really Behind Those FosterGrants?
REBUILDING A BRAND TAKES FOCUS, PERSEverance, and the right mix of old andnew. We're contemporizing FosterGrant through "inside-out marketing,"merchandising,
Big, Second head
NIKE IS GIVING ITS TROUPE OF ATHLETES A WORKOUT IN J.C. PENNEY STORES.Penney wasn't spending Nike's co-op marketing money fast enough, so Nikewent to
NEW AND NOTEWORTHY TOOLS
Spiegel is my co-pilotRetailers can piggyback on United Airlines' Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It's the first Momentum
Bounced
SOMETIMES, THE CRANBERRIES GO STALE.Ocean Spray is readying yet another round of new products and will boostmarketing spending as it scrambles to regain
You May Not Be a Winner
As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),
Upstart Lighthouse Buys U.K. Shops
Wall Street deals for marketing services companies are taking on a newdimension. "Category killers," most notably Snyder Communications, areemerging as
