Frequent Virgins
Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but
Consumer Marketing
PROMO’s 1999 Agency of the Year
Lou Weisbach thinks the Upshot approach is unique. That's why he and the giant promotional products company he heads, Niles, IL-based Ha-Lo, bought the
Deals
Simon Marketing, a wholly owned subsidiary of Cyrk, Inc., Gloucester, MA, announced a strategic alliance with Artisan Home Entertainment, Santa Monica,
Vision Quest
Flair Communications will enter the new century practicing what it calls PowerHouse Marketing. It's a promotion-centered concept that the Chicago-based
Universality
Universal Consumer Products Group doesn't want to be a one-hit wonder anymore."We used to do one big picture a year, but now we want to broaden our program,"
Christenings
Unless you're one of the enlightened promo readers who starts by opening the back cover and reading this column first (bless you, kind sir or madam),
Campaign trail
Psygnosis. God bless you. That's not really the sound of an involuntary bodily function, but the name of an entertainment software marketer with high
Deals
Kirshenbaum Bond & Partners, New York City, launched an entertainment division called KBE to concentrate on TV, film, and theatrical marketing. The unit
Pepsi: From Stars to Cars
What will Pepsi-Cola do for an encore after splashing Star Wars villains and heroes on billions of cans this summer? Trot out All-American heroes,of course.A
Results Rule!
It's a good time for the promotion business.It's a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line
