Consumer Marketing

100 years of Promotion

|  by Chief Marketer Staff

If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.


|  by Chief Marketer Staff

Dan's picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let

True True North

|  by Chief Marketer Staff

True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

Small Soldiers, Big Cars

|  by Chief Marketer Staff

A special motorsports merchandising program featuring Action Performance Companies, Inc., DreamWorks Consumer Products, and Joe Gibbs Racing have joined

Peel Out

|  by Chief Marketer Staff

We were asked by Wrangler to promote its sponsorship of the Dale Earnhardt Number One race car. It seemed easy enough until we started to peel back the

Crazy Like a Fox?

Last year News Corp., owner of the Fox Network, and Saban joined to pay $1.9 billion to buy the Family Channel cable station from Pat Robertson's International


This CD-ROM Is a Cherry . . . Coke Some technology-infused promotional options deliver high-perceived-value to consumers at low-ball costs to marketers.

Promoting Responsibly Within the Law

Promotion marketing is under siege. Government officials and consumers alike have begun to take a hard look at the way that businesses employ sweepstakes,

I Scream You Scream

It's not often you get your best idea for a campaign before you've even pitched the account, but that's what happened when HB Ice Cream asked Creative