Consumer Marketing

TECHNO PROMO

|  by Chief Marketer Staff

Ann Raider has a pair of slides in her "Brave New World" presentation that never fails to get her audience to sit up and take notice. The first one says:Today*

Playing a Golden Oldie

|  by Chief Marketer Staff

Michael Mitaro knows how to locate the soul of a beer. As director of marketing and sales at Labatt USA's specialty import division in the early '90s,

Shop and Win

|  by Chief Marketer Staff

Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card

Fee FSI Fo Fum

|  by Chief Marketer Staff

Little Jack felled but one beanstalk. It was a justifiable act under the circumstances - he was seeking refuge from an aroused cannibalistic giant.We

Association News

|  by Chief Marketer Staff

Licensing '98 a Global Hit New York City's Jacob K. Javits Convention Center was home to the Licensing '98 International show in June. Attendance reached

Son of Gorditas

|  by Chief Marketer Staff

Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of

100 years of Promotion

|  by Chief Marketer Staff

If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.