Campaign trail
Hershey Foods Corp. and Hershey Entertainment and Resorts joined forces to host The Sweetest Place on Earth sweeps. Consumers enter via thousands of product
Consumer Marketing
Change In Store
The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson's Inc., Boise, ID, America's fifth largest U.S.
The Charge BRIGADE
Types of credit card users are as numerous as, well, types of credit cards. Focus Productivity, Inc. of Ridgefield, CT, applied its GoldMiner modeling
Just Grow Up
Nike is giving its troupe of athletes a workout in J.C. Penney stores. Penney wasn't spending Nike's co-op marketing money fast enough, so Nike went to
Big Dippers
You're a manufacturer tying in your promo with the biggest sports event of the year, the Super Bowl. You plan, you promote, and what happens as a result?The
My Friend, the Brand
FOR ALEX WATERS, THE WEEKEND SHE spent with her mom in Indianapolis was "the best vacation of my entire life. Most people would say a Hawaiian vacation
Deals
Apparel maker/retailer Big Dog Holdings, Santa Barbara, CA, concluded initial licensing agreements with northern CA-based Golden West Specialty Foods
Deals
Web-based life-stages marketer LifeServ, Chicago, signed contracts with Lincoln Mercury, FirstUSA, Mead Johnson, and Prudential Insurance totaling more
Campaign trail
You thought that 1997 Miller Lite sweepstakes was cool - a trip as "photo assistant" on Sports Illustrated's annual swimsuit shoot? It gets better. This
Frequent Virgins
Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but
