Kraft Crafts Chief Marketer
Kraft Foods named its first-ever chief marketing officer in May, tappinglong-time staffer Paula Sneed to take the job. Sneed has been seniorvp-marketing
Consumer Marketing
A Midsummer Day’s Nightmare
If your livelihood depends on this business, you have reason to be scared.On the heels of the new book, Permission Marketing, in which Seth Godinessentially
Old School Methods
Hot properties? The Backstreet Boys are blistering. And Sears gets to takethem back to school this fall.The male quintet broke the record for fastest-selling
Agencies
"I should have lied a bit."In 1972, Englishman Keith Bantick founded Promotional Campaigns, Ltd.,which was purchased by Ogilvy & Mather Worldwide in 1987.
Not Slots
Vending-machine sweeps got the go-ahead in California in May through a LosAngeles Superior Court ruling that machines running sweepstakes aren'tgambling
Shagged, Not Stirred
Motts, Inc., Stamford, CT, launched a line of cocktail mixes in patented"Shagadelic Shakers" as part of a tie-in with New Line Cinema's Junerelease, Austin
Deals
Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest
Paris is Buying
Paris-based Publicis is acquiring 49 percent of Burrell CommunicationsGroup, Chicago, a leading African-American marketing agency. Terms of thedeal were
MARKETING SERVICES PEOPLE JULY 1999
James Mayfield named president and chief creative officer and J.C. Codynamed vice president and creative director at The Glennon Co., St. Louis.Alexa
Show Me More
In-store demos are more valuable in attracting customers than P-O-Pdisplays, according to a telephone survey of 800 specialty home storemanagers conducted
