Taking Center Stage
Brands used to be perfectly content to just sponsor music tours, ponying upsome cash to gain the "presented by" tag at the end of radio spots, primesignage
Consumer Marketing
Adding Flash and Dazzle
Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith
Cholesterol Crunch
Kellogg is using a clever continuity program to launch Ensemble, its newcholesterol-healthy grain products.Either that, or Kellogg is using the launch
Retail-tainment Tonight
I've never seen a bumper sticker that said 'I'd rather be groceryshopping,'" says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers
Canada Goes Green
THE CANADIAN GOVERNMENT IS getting into retailers' backyards withReno$ense, a program urging them to merchandise their energy efficiency andhome improvement
Circus Smarts
Before there was A&E Network's $10 million multi-partner promotionalcampaign for Horatio Hornblower, there was the direct-mail search for thenext Mrs.
Campaign Trail
The name of the promo says it all: Bring Home More. That's exactly whatfish lovers have been doing with Gorton Seafood Co.'s frozen items sincethe company
And Plenty of Sizzle
When Hasbro, Inc., Pawtucket, RI, went shopping for a kiosk to promoteproducts, it found help was just an EconoTouch away.The EconoTouch System built
The Pragmatism Pandemic
SYDNEY - The integrated marketing movement that has taken hold atthought-leading, bottom-line-driven companies is not solely an Americanphenomenon. Here
Kraft Crafts Chief Marketer
Kraft Foods named its first-ever chief marketing officer in May, tappinglong-time staffer Paula Sneed to take the job. Sneed has been seniorvp-marketing
