Winners are few and lawyers dogging them many, so why are sweepstakes on a rampage?
The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll
Consumer Marketing
Heavy Drinkers of Imported Beer
"A Heineken and an Amstel, thanks." The couple by the bar won't be found slugging $1.99 six-packs on the couch at home; they're too busy working and working
ACQUIRED KNOWLEDGE
Internet marketer DoubleClick, Inc., New York City, acquired direct-marketing research firm Abacus Direct Corp., Broomfield, CO, in a deal worth $1 billion
And the Pitch…
After decades of keeping the smooth, white, plastic surfaces of its classic products pristine, Wiffle Ball, Inc., has gotten into the promotions game.
Foiled again
Here's one way to shine on-shelf: UniFoil Corp.'s foil for packaging and P-O-P. Titleist recently redesigned all its packaging using Unifoil materials
August 1, 1999
Tubby Frenzy
Burger King's Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted
Denny’s Diner Back to the Future
Joe Cloutier likes the new brand of nostalgia being served up at Denny'sRestaurants. Cloutier's year-old franchise in Rockport, ME, is buildingstores
CLIENT SIDE JULY 1999
Vada Hill, chief marketing officer at Irvine, CA-based Taco Bell and winnerof the Promotion Marketing Association's Marketer of the Year award for1998,
Taking Center Stage
Brands used to be perfectly content to just sponsor music tours, ponying upsome cash to gain the "presented by" tag at the end of radio spots, primesignage
