Do As We Say, Not (Always) As We Do
IN THE LATE 1980s, GIANT PROMOTION FIRMS FROM ENGLAND STALKED the earth,making the marketing scene a different world from today. Companies such asFKB,
IN THE LATE 1980s, GIANT PROMOTION FIRMS FROM ENGLAND STALKED the earth,making the marketing scene a different world from today. Companies such asFKB,
When a major retail chain invited Procter & Gamble's Jim Bechtold to visitits top execs, there were about 10 men in the room - and one woman. Theywanted
ROAD SHOWSVenue operator/event promoter SFX Entertainment, Inc., New York City, willacquire 50 percent of A.H. Enterprises Inc., a leading urban musicpromoter.
Packaged goods manufacturers have known for years that a small number ofbuyers account for most of their sales. But "they never really paidattention to
A definitive study of Generation Y kids says they're different from GenX-ers, and hardly scary.The shootings at Columbine High School, and the copycat
EastWest Creative found that the old adage about putting yourself in theconsumer's shoes holds true - even if they are only a sizethree-and-a-half, with
REBUILDING A BRAND TAKES FOCUS, PERSEverance, and the right mix of old andnew. We're contemporizing FosterGrant through "inside-out marketing,"merchandising,
NIKE IS GIVING ITS TROUPE OF ATHLETES A WORKOUT IN J.C. PENNEY STORES.Penney wasn't spending Nike's co-op marketing money fast enough, so Nikewent to
Spiegel is my co-pilotRetailers can piggyback on United Airlines' Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It's the first Momentum
SOMETIMES, THE CRANBERRIES GO STALE.Ocean Spray is readying yet another round of new products and will boostmarketing spending as it scrambles to regain