Consumer Marketing

Not Slots

|  by Chief Marketer Staff

Vending-machine sweeps got the go-ahead in California in May through a LosAngeles Superior Court ruling that machines running sweepstakes aren'tgambling

Agencies

|  by Chief Marketer Staff

"I should have lied a bit."In 1972, Englishman Keith Bantick founded Promotional Campaigns, Ltd.,which was purchased by Ogilvy & Mather Worldwide in 1987.

Shagged, Not Stirred

|  by Chief Marketer Staff

Motts, Inc., Stamford, CT, launched a line of cocktail mixes in patented"Shagadelic Shakers" as part of a tie-in with New Line Cinema's Junerelease, Austin

Paris is Buying

|  by Chief Marketer Staff

Paris-based Publicis is acquiring 49 percent of Burrell CommunicationsGroup, Chicago, a leading African-American marketing agency. Terms of thedeal were

Deals

|  by Chief Marketer Staff

Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest

Show Me More

|  by Chief Marketer Staff

In-store demos are more valuable in attracting customers than P-O-Pdisplays, according to a telephone survey of 800 specialty home storemanagers conducted

Wish Lists

|  by Chief Marketer Staff

Funny that both keynote speakers at this year's Star Power in Hollywoodspent more time bemoaning the promotional opportunities that slipped awaythan the

Media

|  by Chief Marketer Staff

This is what the media world has come to: A magazine company and a TVnetwork launch an annual extreme sports tournament because the signatureextreme sports