Momentum Shift: Louis London renamed as McCann-Erickson integrates.
Louis London, Inc. took on the name Momentum-St. Louis in a reorganization of parent McCann-Erickson Worldwide's Momentum group, where promotional disciplines
Consumer Marketing
Seizing the Moment
Cards featuring great athletes are okay collectibles, we guess. But how do you capture great sports moments on a card? Telestar Interactive Corp. does
Up Close and Personal
Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information
That Was Then, This Is Now
Whether they sold insurance, asset and investment management, or retirement accounts, most companies in the financial services industry seemed to have
Untangling the Web
Marketers who run Web promos on partner sites should check out IQ.com. The Saratoga, CA, company centralizes execution, so a marketer can use a desktop
DoubleClick, Abacus Score Direct Hit
With the buzz surrounding target marketing and Internet advertising exploding, it should come as no surprise giants from each of these markets, Abacus
Danger! Danger! Stagers of sweepstakes ignore state laws at their own peril.
A sweepstakes "has to be done right," to be effective, says Althea Alder, president and owner of Northbrook, IL-based A-Three Services Agency, a sweepstakes
Wednesday Wisdom
Everybody knows how expensive sampling can be, but can you get more bang for your freebie bucks during the middle of the week? Crowds are bigger on weekends,
Converging in Bentonville
Convergence - I'm tired of the whole trendy idea. We're all waiting around watching "convergence" happening, and I suppose it is. Television and www.com.
World PRO Winners with a Latin Beat
Argentine agency Stopromotion earned top honors in Latin American judging for the 1999 World PRO Awards of Excellence, held June 30 in Buenos Aires.The
