Shopping lists
Imagine a national database that combines loyalty-card shopping data with purchase data from all other classes of trade. Catalina Marketing Corp., St.
Consumer Marketing
Food for Thought: WholeFoods.com makes a cause of e-commerce.
Promoting social programs while boosting sales may seem incompatible to some, but to Austin, TX-based Whole Foods Markets, Inc., it seemed like a natural
Getting a Charge Out of Baseball: MasterCard sponsors the All-Century Team.
Baseball, hot dogs, apple pie, and - MasterCard?MasterCard International and MLB have partnered to give consumers a chance to pick baseball's All-Century
Blacks in Black and White
Companies not targeting African-Americans with their advertising and promotions just are not Millennium-ready. U.S. Census Bureau projections show the
Techno Marketing: A Promo Special Report
Digital P-O-PIt's expensive. It's more bother than good old cardboard. And it's a difficult sell to retailers. But digital P-O-P is coming. Advanced communications
Sidebar, optional head Sidebar, optional deck.
Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but
Self-induced telemarketing
Sure, telemarketing calls during dinner are annoying, but this is different: Consumers request these phone promotions. Geoworks, Alameda, CA, launched
Weighty Proposition: America becomes a nation of iron-pumpers.
If it wasn't so heavy to ship, the dumbbell could well become the promotion business's next big premium item. Working out with free weights is now the
Sucking Up Attention
Icee had a national hit with a 40-cent straw-with-purchase featuring a mini-Icee cup at the top of the shaft that stays filled with Icee to the last sip.
Card Loyalty
The California State Senate is considering a bill that would restrict how supermarkets collect and use shopper card data.The Supermarket Club Card Disclosure
