Consumer Marketing

International

|  by Chief Marketer Staff

Pura Milk Wiggles: Its Way to the Breakfast Table SYDNEY - National Foods has found a way to get kids to drink their milk with a program that harnesses

Cats Come Home

|  by Chief Marketer Staff

NEW YORK The longest-running musical on Broadway will finally be as close as your home TV. Andrew Lloyd Webber's Cats was filmed in a special London performance

Racing the Moon . . . Pie

|  by Chief Marketer Staff

Moon Pie, an official marketing partner of NASCAR's 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary

Pig in the City

|  by Chief Marketer Staff

Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo

Kraft Consolidates

|  by Chief Marketer Staff

Kraft Foods, Glenview, IL, named six promotion agencies for ethnic promos. The food giant spent several months reviewing shops to consolidate from 30

Resetting the Shelf

|  by Chief Marketer Staff

With Albertson's and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

Buy Right

|  by Chief Marketer Staff

Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.