ADDE IS SUBTRACTED
VNU Business Information Europe, which does business as Claritas France, acquired France-based ADDE, a company that supplies geodemographic information
Consumer Marketing
Bankers go to Market
Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar
Promo Spending Falls
Packaged goods companies have shifted $12 billion to trade promotion from consumer marketing since 1997, despite their intentions to cut trade spending.
Circus Smarts: Zamoiski becomes ringmaster at PMA.
Before there was A&E Network's $10 million multi-partner promotional campaign for Horatio Hornblower, there was the direct-mail search for the next Mrs.
Game Commentary
Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers' Poll said they believe that the popular promotions'
Even Better Than the Real Thing
She has graced dozens of magazine covers and innumerable bedroom walls. She has starred in TV commercials, has her own clothing line, and will make her
Premium Hybrid
Calculators and - of late - mousepads are right there at the top of the list of most popular premium incentives. So why did it take so long for someone
TALKING BASEBALL
SFX Entertainment, Inc., New York City, a leading promoter and producer of live entertainment, acquired Spring, TX-based baseball representative agency
Extending the End Cap
Effective P-O-P has always relied on the cooperation and competence of retailers. Ever watched a stock boy try to assemble an end-aisle display? It's
A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.
Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,
