Consumer Marketing

World Wide Wisdom

|  by Chief Marketer Staff

Do you want to compete effectively on the Internet's expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness

Picking a Winner

|  by Chief Marketer Staff

Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That's what keeps

Agencies: Who’s News

|  by Chief Marketer Staff

Premium Big Snaps Up Top Boutique Aligning one of the hottest promotion agencies with one of the fastest-growing firms in specialty and premium product

Reclaiming Salem’s Lot

|  by Chief Marketer Staff

Joe Camel may be on a respirator, but RJR's Salem cigarettes, a brand that faded from view after the industry's price rollback in 1994, is quietly going

100 years of Promotion

|  by Chief Marketer Staff

If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

Sitings

|  by Chief Marketer Staff

Dan's picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let

True True North

|  by Chief Marketer Staff

True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,