Consumer Marketing

New Products

|  by Chief Marketer Staff

That's a Wrap CapBanners can transform a cap simply by applying a banner across the front of an existing cap. The banners from Sales Ahead!, Irvine, CA,

Agencies: Who’s News

|  by Chief Marketer Staff

Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet's backbone are

Mag Sweeps Settlement

|  by Chief Marketer Staff

American Family Publishers, Jersey City, NJ, and New York State Attorney General Dennis C. Vacco concluded an $800,000 settlement that will compensate

International

|  by Chief Marketer Staff

Pura Milk Wiggles: Its Way to the Breakfast Table SYDNEY - National Foods has found a way to get kids to drink their milk with a program that harnesses

Cats Come Home

|  by Chief Marketer Staff

NEW YORK The longest-running musical on Broadway will finally be as close as your home TV. Andrew Lloyd Webber's Cats was filmed in a special London performance

The Long, Hot Summer

|  by Chief Marketer Staff

Far from being sleepy dog days, the summer of 1998 featured several pivotal legal developments, and also negative publicity from the media. As discussed