It’s Like Butter
We encountered an agency dream-come-true when Parmalat asked us to help it launch a new premium cookie and to assist in the product's conception.Our first
Consumer Marketing
Playing All the Angles
Everyone should have a chance for a big payday with multi-partner tie-ins. Here's how to handicap your play.Marketing may lack the complexity of nuclear
JUMANJI II (Columbia Pictures/Sony)
Estimated Release Date: 4th Quarter 2000Starring: TBDTop Line: A sequel to 1995's $262-million worldwide blockbuster about a supernatural board game that
LATIN CONNECTION
SFX Entertainment, New York City, acquired 50 percent of Cardenas/Fernandez & Associates, Inc., a Chicago-based event marketing company that specializes
NEW AND NOTEWORTHY TOOLS
F your brandForget banner ads. You want click-through to your Web site? Get on the keyboard. ChannelCommerce.com, Santa Monica, CA, is selling access
In for the Long Haul
Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all
How to Fire a Customer
Business is good. But how do you know? I mean, how do you really know? Once, all you cared about were products and events. Working with retailers on co-marketing
Fulfilling Ideas
Fulfillment executives give their views on the Internet, targeting, sweepstakes, and prize deficiencies.They're the people who collect and process all
Getting into the Game: Sports sponsors want more than tickets to the ballpark.
Sports sponsorships are not privileges bestowed upon suppliant brands by benevolent leagues and franchises. They are marketing strategies that must be
AToys are a Must
Toysmart.com launched a $21 million marketing push to introduce itself to parents and teachers as an online source for what it calls "good toys."The campaign
