Consumer Marketing

PromoNews

|  by Chief Marketer Staff

WHITE PLAINS, NY - Nabisco Holdings Corp., seeking to turn around its flagging sales, will boost marketing and ad spending by 30 percent for its cookies

Good Vibes

|  by Chief Marketer Staff

NASCAR racing is less well known in the western U.S. than in the rest of the country. So when Tosco Marketing wanted to help the racing league celebrate

When the Smoke Clears

|  by Chief Marketer Staff

Brad Burmaster recalls the day two RJ Reynolds sales reps visited the construction site of his new store, Light House, in suburban Chicago. The hardwood

Targeting Drives Growth

|  by Chief Marketer Staff

Marketers' purchase of nearly $12 billion in ad specialties last year represented record growth of 25 percent from 1996.While most of the growth in 1996

International

|  by Chief Marketer Staff

Birthday Treats BUENOS AIRES - The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities

Prizewinning growth

|  by Chief Marketer Staff

Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment