Consumer Marketing

DEAL MAKERS

|  by Chief Marketer Staff

Fox Family Worldwide, Los Angeles, created a consumer products division to be run by Elie Dekel, exec. vp of the new unit. The division will include licensing

On the Net

|  by Chief Marketer Staff

In Business with Women: Office Depot and iVillage create site for female entrepreneurs. Special offers, sweepstakes, and contest giveaways will all be

Evaluation in Evolution

|  by Chief Marketer Staff

In our fast-forward age, where a sense of personal superiority often rests on having a quicker modem speed than one's neighbor, it is hard to remember

New Products

|  by Chief Marketer Staff

3D Phonecards Phonecards have been a lot of things in the past five years, but until Dimensional Visions Inc., Teaneck, NJ, got involved, they hadn't

Reclaiming Salem’s Lot

|  by Chief Marketer Staff

Joe Camel may be on a respirator, but RJR's Salem cigarettes, a brand that faded from view after the industry's price rollback in 1994, is quietly going

Agency Moves

|  by Chief Marketer Staff

Matthew Armstrong named senior vp, director of business development at the Marketing Corporation of America, Westport, CT. Also at the agency, Joseph

Chugging Along

|  by Chief Marketer Staff

Jim Page doesn't think much about the breakfast table these days. Page is the ringleader for Dean Food Co.'s $13 million rollout of Milk Chug, resealable

Marketing Services

|  by Chief Marketer Staff

Dan Granger, president and coo of Catalina Marketing Corp., St. Petersburg, FL, was named president and ceo. George Off, former ceo has been named chairman.

Workshop Day

|  by Chief Marketer Staff

Tuesday, Ocotber 6 101 Promotion U This session is a roll-up-your-sleeves course on the planning, development, presentation, execution, and measurement