November 1, 1999
Consumer Marketing
Targeted Marketing to Parents Online
Of all the buzzwords circulating the marketing services industry, perhaps none has struck as strong a chord as "targeted marketing." The Internet increasingly
FATTENING UP ON SNACKS
General Mills, Minneapolis, expanded its snack portfolio by acquiring Gardetto's Bakery, Milwaukee, whose flavored pretzels and baked snack mixes accounted
Aye, Karamba!
Last year, Karamba helped Interbrew bring a little piece of America into bars across Belgium. Last month, the Brussels agency won top honors for the quirky
Unsettled Affair
Connecticut's attorney general urged consumers to turn down a proposed class-action settlement offered by Publishers Clearing House, Inc., Port Washington,
Crossing Cultures: Ervin, Marketing Works align for minority pitches.
Ervin Marketing Creative Communications, Inc., St. Louis, has joined forces with local minority shop Marketing Works to pitch business to companies owned
It’s in the cards
Retailers are getting more data from their loyalty card programs to foster targeted in-store promotions. Smart retailers are mining purchase data to segment
Don’t Mail It In
Transforming the United States Postal Service into a marketing power, Azeez Jaffer unleashes direct mail, kids' programs, events, cause campaigns, even
Impulse Byes: Study finds most checkstands are letting sales walk away.
Here's the figure, in case you haven't seen it in a while: 70 percent of brand decisions are made at the point of purchase.Here's one you may not have
The Net According to Jerry
Internet College, the half-day seminar that helps kick off the annual promo Expo conference in Chicago, benefited for the second consecutive year by the
