Consumer Marketing

YOYODYNE

|  by Chief Marketer Staff

We brought promotional thinking to online commerce," Seth Godin says matter-of-factly. It's a big claim, but it's true.Premium offers, trial generators,

Back Seat Driver

|  by Chief Marketer Staff

Joni Rainbolt doesn't just market Oldsmobile's Silhouette Premiere. She helped design it.Rainbolt was an engineer on the team that dreamed up the family

Sitings

|  by Chief Marketer Staff

Who knew a coffee-liqueur could be this fun? What's cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,

Click and Rent

For all those people who bought DVD players because of the promise of a better picture, many are finding it frustrating to rent titles like they would

Marketing Services

|  by Chief Marketer Staff

Susan Galati named senior vp sales at Relationship Marketing Group, Fairfield, CT.Rob Gruen, executive vp marketing and retail business development for

Dialing Up Clients

Jones Naughton Entertainment Inc., San Diego, CA, and its AMS Inc. subsidiary, announced that they will offer free prepaid calling cards to existing advertising

Bright and Baubly

Teen magazine, published by Los Angeles-based Petersen Companies, and TeenShop, a division of Buy-Rite Costume Jewelry, Freehold, NJ, have signed a licensing

On the Net

Lee Has Des igns on Web New York- based Muffin-Head, newly acquired by DVC Interactive of Morristown, NJ, just inked a deal with Lee Jeans & Sportswear

The Bear Comes Out

The Bear is coming out of his big, blue house this year. The Henson Productions show will get an exclusive promo at Target Stores in the first quarter,