Playing Ball With Opus
What's in a name? You decide.Nine-year-old Opus Marketing has changed its name, it says, to broaden its focus from an event-marketing shop to an agency
Consumer Marketing
You’ve Got Gum: WRIGLEY UNWRAPS ONLINE SWEEPS FOR JUICY FRUIT.
Don't get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet
December 1, 1999
Cafeteria Lines
Those ladies in hairnets are getting elbowed out by beverage marketers eager to boost brand loyalty among schoolkids.Coca-Cola, Dairy Management Inc.
Scale of Economies: Global grocer fields first worldwide promotion.
Call it the silver lining of consolidation. Supermarket giant Royal Ahold marshalled its 32 chains worldwide for a first-ever global promotion. The effort,
These Are the Champions
Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They
AUTUMN IN NEW YORK (MGM)
Estimated Release Date: 4th Quarter 2000Starring: Richard Gere, Winona RyderTop Line: A love story about a middle-aged playboy whose lifelong practice
Less pad per mouse
Ever try to mail a bulky mousepad? Insert one in a magazine? Micro Thin Products, Northbrook, IL, has made it easier and cheaper with Micro Thin mousepads
Silhouette: The Sequel
Oldsmobile gave dealers an encore-in-a-box for its movie minivan's second year.Oldsmobile won accolades when it introduced Silhouette Premiere last year,
HITTING THE M/A/R/C
Advertising giant Omnicom, New York City, agreed to pay $116 million to acquire M/A/R/C Group Inc., a Dallas-based marketing services company that specializes
