Consumer Marketing

PACKARD BELL

|  by Chief Marketer Staff

Hungry for a marketing challenge?Imagine you're Packard Bell, the Thousand Oaks, CA, seller of PCs and home electronics. For a decade you have revolutionized

International

|  by Chief Marketer Staff

Cartoon Network and Wimpy Leverage Toon Characters to Sell Burgers LONDON - The Cartoon Network has gotten behind Wimpy restaurants with a program that

Nearing Top at Stop & Shop

|  by Chief Marketer Staff

Stop & Shop, Quincy, MA, promoted Marc Smith to exec vp-chief operating officer to oversee store operations, sales and procurement, marketing and merchandising,

A Lofty Trio

|  by Chief Marketer Staff

U.K-based Air Miles Travel Promotions Plc. (www.airmiles.co.uk), a large loyalty company and subsidiary of British Airways, has hired U.K.-based Internet

Dorm Room Confidential

|  by Chief Marketer Staff

Levi Strauss Co., San Francisco, is looking for a trio of savvy campus shoppers who can survive for a semester solely on online purchases. In preparation