Consumer Marketing

International

|  by Chief Marketer Staff

Petite Sophisticate BUENOS AIRES - Gancia aperitif identified with the right crowd using a program that increased consumption of the brand at bars and

Neatness Still Counts

|  by Chief Marketer Staff

The biggest reason shoppers give for picking a store to buy prepared food isn't the food's taste. Consumers say the No. 1 determinant for why they shop

Fox Hits the Fast Lane

|  by Chief Marketer Staff

LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children's show based on the

TECHNO PROMO

|  by Chief Marketer Staff

Ann Raider has a pair of slides in her "Brave New World" presentation that never fails to get her audience to sit up and take notice. The first one says:Today*

Now Docking

|  by Chief Marketer Staff

HOLLYWOOD The Titanic picks up two passengers for its trip to home video Sept. 1. Sprint and Max Factor will tie into the highest-grossing movie in history

Playing a Golden Oldie

|  by Chief Marketer Staff

Michael Mitaro knows how to locate the soul of a beer. As director of marketing and sales at Labatt USA's specialty import division in the early '90s,

Small Soldiers, Big Cars

|  by Chief Marketer Staff

A special motorsports merchandising program featuring Action Performance Companies, Inc., DreamWorks Consumer Products, and Joe Gibbs Racing have joined

World Wide Wisdom

|  by Chief Marketer Staff

Do you want to compete effectively on the Internet's expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness

Shop and Win

|  by Chief Marketer Staff

Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card