Consumer Marketing

Cultured Repeaters

|  by Chief Marketer Staff

County Line Cheese, Waukesha,WI, will reward frequent users with points redeemable for such rewards as a free movie and theme park tickets, free Blockbuster

In Knots

|  by Chief Marketer Staff

Though substantial by general packaged goods standards, Dr Pepper's $140 million ad budget hardly forms a large enough sling for the Plano, TX, company

FSI Power

|  by Chief Marketer Staff

A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase