Consumer Marketing

Pokemon Phenomenon

|  by Chief Marketer Staff

Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what's

Finding the Prize

|  by Chief Marketer Staff

Finding a premium wasn't such a big deal 10 years ago. You handed your parameters to the manufacturers' premium sourcing departments, they knew how to

Cats Come Home

|  by Chief Marketer Staff

NEW YORK The longest-running musical on Broadway will finally be as close as your home TV. Andrew Lloyd Webber's Cats was filmed in a special London performance

Pig in the City

|  by Chief Marketer Staff

Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo

Kraft Consolidates

|  by Chief Marketer Staff

Kraft Foods, Glenview, IL, named six promotion agencies for ethnic promos. The food giant spent several months reviewing shops to consolidate from 30

The Long, Hot Summer

|  by Chief Marketer Staff

Far from being sleepy dog days, the summer of 1998 featured several pivotal legal developments, and also negative publicity from the media. As discussed