Consumer Marketing

Budget’s Big Blast

|  by Chief Marketer Staff

Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a

Sitings

|  by Chief Marketer Staff

DOGGIE-STYLE www.ballparkfranks.com They plump when you cook 'em, but come on pookie, on the two-dimensional Web, that's not enough. The kind of sites

A Is for Advocacy

|  by Chief Marketer Staff

Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin

Taking Tea with Barbie

|  by Chief Marketer Staff

At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend

Chain Link

|  by Chief Marketer Staff

Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

International

|  by Chief Marketer Staff

Beta Brands Gets 'N Sync TORONTO - Beta Brands Limited is sweetening its candy sales with a multi-layered promotion that uses music to reinforce the company's

Viewpoint

|  by Chief Marketer Staff

Question: What is the future of Internet promotion? I believe it's bright. Through the Internet we have an opportunity to make promotions look and feel