Consumer Marketing

Promotion, America-Style

When I moved to Minnesota this summer, it wasn't to live in the shadow of the Mall of America - but I'm not complaining that that's how it turned out.

Busytown Goes Mobile

|  by Chief Marketer Staff

HOLLYWOOD Busytown's cast of characters have hit the road to open a 20-city interactive tour that is set to land at malls throughout the East and Midwest.This

Reel Deals

|  by Chief Marketer Staff

Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

Fee FSI Fo Fum

|  by Chief Marketer Staff

Little Jack felled but one beanstalk. It was a justifiable act under the circumstances - he was seeking refuge from an aroused cannibalistic giant.We

Association News

|  by Chief Marketer Staff

Licensing '98 a Global Hit New York City's Jacob K. Javits Convention Center was home to the Licensing '98 International show in June. Attendance reached

The Good Guys Get Some

|  by Chief Marketer Staff

The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,